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Five monochrome panels of frontline workers using handheld devices: a supermarket colleague in the chilled aisle, a retail assistant serving a customer, a drive-through operator on a headset, a store colleague on a headset checking a phone, and a field engineer at the back of a van.

The future,
put to work.

We work at the beyond: where emerging technology meets the real world. We turn what’s next into what’s useful, creating intelligent, AI-powered solutions for the people at the heart of your business.

Talk to usSee what we do

Our team has worked with the world’s biggest brands.

Capability now advances by the month. Most frontline tools still change by the year.

We exist to close the gap between what AI can do and what actually reaches your business.

AI’s potential is enormous. On the customer frontline, almost none of it has arrived.

Every boardroom has an AI strategy. Every consultancy has a transformation deck. Every vendor has a demo. But the shop floor, the warehouse and the drive-through are still running software built before any of this was possible: rigid, disconnected, and unable to understand the people, context and work happening around it.

Frontier capability moves quickly. The value reaching frontline teams and their customers does not. Strategy matters, but only products that are live and in daily use close the gap.

80% of the global workforce doesn’t sit behind a desk.

100M+

frontline workers in the US alone — the largest, most underserved workforce for AI-driven productivity.

~1%

of enterprise software investment has reached the store floor. Without purpose-built products, AI repeats the mistake.

$4.4T

long-term AI productivity opportunity (McKinsey) — yet 60%+ of companies see no significant impact today.

“The technology is ready. The customer frontline is waiting. What’s been missing is a partner who can put it to work.”

From opportunity to operation.

We build AI products with the expertise to understand where AI can create value, then put them to work inside your business. Run them as managed products configured around your business and priorities, or deploy them into your systems and data and shape them around how you operate.

Where the right starting point isn’t obvious, we work alongside your team to define it first.

FrontlineOS

Giving every frontline employee an intelligent partner

The AI operating system for frontline work.

Deliver agentic voice AI into the headsets and handhelds your teams already wear, connected to the systems already running your operation. A colleague asks a question out loud and gets the answer in real time: where the stock is, how to do the task in front of them, what needs doing next.

AI agents work across those systems to automate processes, reason, coordinate work and surface what matters, creating one intelligent layer across people, systems, data and connected equipment.

Explore FrontlineOS
FrontlineOS — a supermarket colleague on a headset handing a bag of produce to a customer in the fruit and vegetable aisle.

CommerceOS

AI for every customer interaction.

Connect customer, product, sales and service knowledge across frontline teams, contact centres and digital channels to give every customer a personal, informed answer.

15–25% revenue uplift.

MarketingOS

An intelligent operating layer for modern marketing.

Bring strategy, planning, campaign, creative, content and performance together across the marketing, so teams make better decisions and move from idea to market faster.

50%+ cost reduction. 10× faster campaigns.

The thinking behind what’s next.

AI expertise, embedded in your business.

We work alongside leadership, technology and operational teams to understand where AI can create real value and what it will take to implement it successfully.

That might mean understanding workflows and processes, reviewing your technology estate, deciding what to build, buy, augment or replace, or getting more from the AI capabilities you already pay for.

We forward-deploy AI engineers and specialists into client teams to understand processes as they really happen, uncover pain points and identify opportunities that are difficult to see from a workshop or strategy deck.

And because technology is only part of the change, we help shape the structures, governance, skills, training and adoption needed to put it to work.

A new model for a changed world.

We sit between SaaS and consultancy.

SaaS is fast but generic. Consultancy fits you, but starts from scratch. We begin with proven products and shape them around your business, with your team.

  1. Proven products.

    Start from proven products, not a blank page or a per-seat licence.

  2. Shaped to your reality.

    Your operating model, workflows, systems and data rather than the other way round.

  3. Yours to make your own.

    Run on our stack, in your cloud, or managed with a route to full ownership. Your data and customisations stay yours.

  4. Outcomes, not hours.

    Pay for the value created and the IP used, not for people multiplied by day rates.

ATBOS

The AI-native operating system we've built the whole company on, and the reason we can deliver faster, more consistently and with greater leverage.

One intelligent system runs the entire business — every pipeline, project, decision and delivery, in a single always-current view.

An agentic engine sits at its core: scoping, building, shipping and improving every product we make.

We build smarter, sharper and more consistently than ever. More creative, more innovative, and more informed with every decision.